Different paths.
Common ground.

Led company-wide AI adoption across marketing, sales, customer success and product. Built Salesforce into the commercial operating backbone, with forecasting, attribution and executive reporting. Worked alongside the CEO, CRO, CFO and product leadership on pricing, investment and strategy.

Led the commercial work supporting Bridgepoint Growth’s minority investment, including the investor narrative, Information Memorandum and due diligence. During the transformation, ARR grew by more than 120% to £4.5m and churn reduced to 6.4%.

Founded and ran a venture-backed consumer finance platform across the UK, Germany and Spain, with full P&L responsibility and a team of 30. Scaled to more than 300,000 customers, raised venture funding and exited to a bank operating across Europe.

Built more than 30 banking partnerships, including Santander, RBS and Deutsche Bank, generating over €200m in partner receivables. Developed machine-learning product matching and reduced operating costs through automation and operational redesign.

Roles included Group Digital Director, Marketing Director for Loans and Director of Strategic Fintech Projects. Led teams of more than 90 through a period of customer growth from 600,000 to 1.7m, with loan portfolio P&L and substantial budget responsibility.

Helped launch the bank in Poland, acquiring 50,000 customers in its first year. Led commercial and digital due diligence for the £120m Moneybarn acquisition and subsequent integration. Delivered a shift from 20% to 60% digital acquisition.

Advised Canada Life’s UK executive leadership on distribution and digital development during the acquisition of Retirement Advantage, developing a practical roadmap and technology proof of concept.

As fractional Chief Growth Officer at Superbia Group, advised the Board and shareholders on strategy and organisational priorities, acquisition due diligence and integration planning.

Chief Growth Officer in an advisory role at GenWa. Through Open For Offer, explores agent-led products, workflows and operations, testing emerging approaches directly before bringing the lessons into client organisations.

The property technology venture has built organic distribution through millions of indexed pages, while exploring how AI changes the cost and pace of building a business.

Founded Outside Lane, an online luxury car marketplace reaching £1.2m revenue in its first year. Earlier roles at Bauer Media, BGL Group and Thomas Cook combined digital proposition development, e-commerce and the move to online distribution.

Holds a BSc in Information Engineering and Business. The consistent thread is connecting technology, customer experience and commercial execution.